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Marketing Alto Awards celebrate creative projects

Marketing Partnership and Marketing Excellence Alto award categories recognize the outstanding marketing successes of Alberta tourism industry operators.

The Marketing Partnership Alto Award recognizes partnerships of two or more organizations exhibiting exceptional achievements in tourism marketing and who demonstrate the success of working together.

Three Marketing Excellence Alto awards recognize creative marketing campaigns and projects that encourage travel to, and within, Alberta. Emphasis is on original and effective programs that push the boundaries of common current practices and result in greater than expected return on investment. Marketing campaigns may be traditional print, radio, social media or all media combined. Three awards are based on campaign or project budgets within this category:

  • Marketing Excellence (Over $50,000)
  • Marketing Excellence ($10,000 - $50,000)
  • Marketing Excellence (Up To $10,000)

Previous winners of these marketing awards include Hotels Red Deer, Tourism Calgary, Tourism Red Deer, Central Alberta Country Drive, Remington Carriage Museum, Ukrainian Cultural Heritage Village, Vulcan Tourism, Calgary Stampede, Northlands, Heritage Park, Alberta Pond Hockey Association and the Calgary Zoo.

Applications will be accepted from all organizations and businesses operating in Alberta. The marketing campaign or project must have been implemented during a 20-month period (January 1, 2013 to August 31, 2014.) Previous winning submissions cannot be re-submitted. 

The Marketing Alto awards are four of nine awards in the Alto Awards program, designed to recognize and celebrate individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together. 

Individuals and organizations are encouraged to submit their own nominations in the following categories:

  • Alberta Pride 
  • Marketing Excellence (up to $10,000) 
  • Marketing Excellence ($10,000 - $50,000) 
  • Marketing Excellence (over $50,000 
  • Marketing Partnership 
  • Service Excellence 
  • Sustainable Tourism 
  • Collaborative Tourism
  • Tourism Media 

Deadline for applications is September 5, 2014.

The Alto Awards will be presented in nine categories, and to the 2014 Alto Ambassador, at the Alto Awards Banquet in Banff on October 20, 2014. The Alto Awards are presented in conjunction with the Travel Alberta Industry Conference, October 19-21, 2013. 

More information and application forms are available here

Travel Alberta