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Travel Alberta

A New Destination Marketing Model for Calgary

Travel Alberta has been working with Tourism Calgary and the Calgary Hotel Association to look at ways to better align how the organizations can work together to help grow tourism in Calgary.

With the endorsement of both the Calgary Hotel Association and Tourism Calgary, Travel Alberta engaged an independent consultant to assist in this effort. The report was presented to the Board Chairs of Tourism Calgary, Calgary Hotel Association, Calgary TELUS Convention Centre, Calgary Stampede and Canadian Tourism Commission.

The Board Chairs will reconvene on October 4, 2012, to discuss next steps in the process.

Bruce Okabe
Travel Alberta Team Member
Chief Executive Officer


> Download Final Report

Travel Alberta