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Mexican Visitors will be Able to Enjoy All that Alberta Has to Offer: December 2016 Market Monitor

Mexican visitors will soon be able to enjoy all that Alberta has to offer as Aeromexico begins direct, daily flights between Mexico City and Calgary, June 1, 2017. Easier access and a recent decision by the Government of Canada to lift visa requirements for Mexican visitors will help enhance tourism and business activities between Mexico and our province.

Summary of findings:

Bright travel outlook for winter months

The Conference Board of Canada revealed its outlook for Canadian travel this winter. According to the October Travel Intentions Survey, seven out of 10 respondents said they plan to take a vacation between November 2016 and April 2017. One quarter of respondents intend to stay in Canada.

Due to the weak Canadian dollar, it is not surprising that fewer Canadians plan on visiting the U.S. this winter.

  • More Canadians (24.5%) intend to travel to warmer climates, such as Mexico, Cuba, and the Caribbean, when compared to last year’s statistics (21.8%).
  • Travel intentions are highest among Albertans, with three quarters saying they intend to travel somewhere this winter, either in Canada, the U.S., or to an international destination.

Note: Readers are cautioned that these results were travel intentions only. The challenge for tourism businesses is to convert the intentions into concrete bookings.

October eases for tourism industry

Slight increases in the price of oil and the Canadian dollar may be reasons why many indicators show that tourism activities for Alberta tapered off in October.

  • While the occupancy rate for the Alberta Resorts region edged down 1.3% from the same time in 2015, to 57.4%, the average daily room rate remained high at $203, representing an increase of 7.4% over 2015.
  • Outside of the Resorts region, the total occupancy rate for Alberta decreased by 5.2 points from October 2015, to 52.6%.
  • The average daily room rate was $129, which is 7.1% lower than the same month in 2015.

Global Tourism Watch Reports available now

2015 Global Tourism Watch summary reports are now available on the Alberta Culture and Tourism website. These reports track intelligence and consumer changes in Alberta’s core international target markets, identified as Brazil, France, India, Japan, Mexico and USA.

View the complete 2016 December Market Monitor.

Annual editions and past editions of the Market Monitor are also available.


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