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Travel Alberta’s new Executive Director, North America

Karen Soyka has been named as Travel Alberta’s new Executive Director, North America. Previously part of Travel Alberta’s heritage organization under Travel Alberta International, and an original team member of Travel Alberta as a crown corporation, Karen has an extensive background working with travel trade in Canada, USA, and overseas as well as with the Asia and Latin America marketing team. She has been successful in developing and executing successful marketing strategies that differentiate Alberta and bring the brand to life in some of our most competitive global markets.

Karen will now take the lead of the North American marketing team. Reporting directly to Royce Chwin, Travel Alberta’s Chief Marketing Officer, Karen’s role will direct travel trade, consumer marketing in Canada and the USA, partnership marketing in the USA, industry programs and product content.

Karen has worked alongside many dynamic teams here at Travel Alberta. Her 17-year career path in Alberta and successes at Travel Alberta demonstrate an unwavering commitment to tourism and the ability to overcome barriers in order to bring more visitors to experience the province.

A Travel Alberta team member of the first order – congratulations Karen!

Travel Alberta