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Lesser Slave Lake Region seeking proposals for regional tourism marketing strategy

The Lesser Slave Lake Region Tri-Council Economic Development Committee (EDC) is requesting proposals for the completion of a Regional Tourism Marketing Strategy.

The Slave Lake Region encompasses the Town of Slave Lake, the Sawridge First Nation and the Municipal District of Lesser Slave River No. 124. The Municipal District has seven outlying communities: Assineau, Canyon Creek, Widewater, Wagner, Smith, Chisholm and Flatbush. The population of the region is more than 10,000 with an economy forged by forestry, oil and gas, agriculture, commercial retail trade and tourism.

There is currently no marketing organization that unites the tourism and hospitality industry stakeholders.

The EDC wants to take advantage of its opportunity to create a strong and deep tourism culture in the region by developing an overall strategy with a targeted geographic focus that identifies the region’s assets and outlines opportunities to develop key amenities that are lacking in the area as well as beneficial partnerships with other groups, organizations that are focused on tourism. This project will assist in formally determining the EDC’s vision and mission for tourism, identifying key marketing initiatives that can help develop the region as a tourism destination and providing recommendations on how to move forward and measure success in regards to tourism in the region.

View the official request for proposals on the Alberta Purchasing Connection website

Lesser Slave Lake Region Tri-Council Economic Development Committee