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Travel Alberta

Conference sessions provide learning opportunities to grow your business

The Travel Alberta Industry Conference hosts amazing keynote speakers and informative break-out sessions that will assist in your marketing and in growing your business. 

Join us in Banff, October 27-29, for the premier professional and personal development opportunity available anywhere in Alberta tourism. This conference provides the Alberta tourism industry with an opportunity to network, learn, and celebrate individuals and organizations excelling in and enhancing our tourism industry together.

Presented under the theme Connect and Collaborate, this year’s keynote speakers will cover topics such as working within generational differences, secrets to WestJet’s successes, social media’s impact on business and the biggest mistakes in travel marketing.

Break-out sessions include:

  • How leadership styles affect working environments
  • How to benefit from social media in your marketing
  • Practical principles to reframe your perspective on marketing
  • Travel Alberta’s co-operative marketing funding program
  • How tourism groups and communities can work together for a common goal
  • The power of email marketing
  • Navigating an ever-changing media landscape
  • Rural Tourism report
  • How to benefit from Online Travel Agencies
  • Developing successful non-traditional marketing partnerships
  • Volunteer recruitment, recognition and management
  • Practical tips on how to develop images and written content that differentiate 
  • How to make your tourism attraction dreams a reality 
  • Aboriginal tourism partnerships
  • Strategies and techniques for maximizing online marketing performance

Travel Alberta's Annual General Meeting is also held in conjunction with the Travel Alberta Industry Conference. This public meeting provides all of our stakeholders and the public an opportunity to learn more about Travel Alberta programs and services and the progress we are making growing tourism revenues in the province.

Click here to view the complete conference program and get more information about all of the learning opportunities this conference has to offer!

The 2009 Travel Alberta Industry Conference was named Best Overall Meeting in Canada as well as Best Large Meeting in Canada in the first annual MITEY (Meetings, Incentive Travel & Event of the Year) awards, presented by Meeting & Incentive Travel magazine in partnership with InterContinental Hotels Group. The 2010 Travel Alberta Industry Conference was named Best Conference in Canada at the annual Canadian Event Industry Awards.


Travel Alberta