2016-18 Official Alberta Travel Planner Refresh Project Underway
Travel Alberta is in the process of updating the Official Alberta Travel Planner and is looking for your feedback.
The Official Alberta Travel Planner is an award-winning publication produced by Travel Alberta that features travel planning information along with compelling images and inspirational content that motivate travellers to explore Alberta. It also provides helpful links to online resources that will allow them to plan their trip and make travel arrangements. It is available at no charge to consumers through 1-800-ALBERTA, Visitor Information Centres, the Canadian Automobile Association and by download at travelalberta.com.
The audience for this publication consists of two main groups of travellers: those who are at the consideration and evaluation stages of the path to purchase and those who are already in Alberta.
The current version of the Official Alberta Travel Planner has been in circulation for approximately 18 months, during which time numerous new tourism products and experiences have been developed. As such, it has been decided that it is time again to refresh the Travel Planner in order to reflect the province’s evolving tourism experiences and to continue to provide travellers with compelling invitations to visit Alberta.
The Update Process
Based on the guide's current success, the 2016-18 Travel Planner will follow the proven strategic direction of past versions. In brief, this update is not a complete re-think of the publication, but will instead maintain a similar overall layout and approach, while incorporating new content and design elements.
The collaborative approach taken in creating previous versions of the Travel Planner will be employed again for this refresh, beginning with the collection of feedback from Travel Alberta’s valued industry and DMO partners through a survey.
How to Provide Feedback to Travel Alberta
Please take a moment to fill out the survey below and share your thoughts on how Travel Alberta can make the next Official Alberta Travel Planner its best yet.
The deadline to complete the survey is November 18, 2015.
The 2016-18 Travel Planner is scheduled to be released to the public on April 1, 2016.
For more information about the Official Alberta Travel Planner and the update process, please take a moment to view the video below.