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Alberta is for Travelers: Travel Alberta launches US Summer Campaign

“Alberta is for Travelers”. Travel isn’t a luxury – it’s a necessity. You’re always looking for new places to go and new things to experience. Your passport isn’t buried in some drawer or 5 years out of date. You’re ready to travel now. You aren’t just a tourist. You’re a traveller. And Alberta is exactly what you are looking for.

This is the campaign concept that Travel Alberta is set to launch for their US Summer Campaign from April 4 to June 30 in order to laser target the Free Spirit segment in the California market. The media plan was developed to engage consumers in the early stages of the path to purchase, from awareness through to creating a vacation movie. The mix includes oline display ads, search engine marketing, direct mail, out of home drop, newspaper and a stunt to create buzz and social media conversation in partnership with the CTC. To leverage collective investments and yield a great share of voice, Tourism Calgary, Banff Lake Louise Tourism and Air Canada are partners in this campaign. Free Spirits will be pointed to either the campaign microsite to learn about top vacation experiences or direct to landing pages within the partners existing websites to book packages. Tourism Calgary and Banff Lake Louise tourism have created exclusive packages which will be featured on the site. Air Canada has also stepped up to ensure a one stop shop with a flight deal specific to California.

These efforts by Travel Alberta are expected to generate over 59,594,655 impressions and over 99,000 referrals to the Alberta industry.

Campaign direction is through the US team at Travel Alberta which includes Marney St.John Marketing Director USA, Karen Ward Marketing Manager USA and Jasmine Thompson Marketing Manager USA.

Travel Alberta