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Inevitable decline - February 2014 CTC Tourism Snapshot

After the spectacular statistical fireworks of January, a minor lull was almost inevitable in the international travel market. Almost 729,000 travellers chose to come to Canada in February 2014, a 2% decline on the previous year and despite strong performances from the Mexico and India markets.

More key data:

  • American enthusiasm for Canadian adventures remains slightly muted: despite a 2% increase in air travel to Canada in February 2014, just over 509,000 Americans crossed their northern border, a 3% fall.
  • Year-to-date February 2014, the US market has declined 2%.
  • The Mexico market continues to put a smile on the face of Canadian tourism in February 2014 by registering another strong 17% year-on-year boost in visitors to Canada.
  • Elsewhere in Latin America, the Brazil market suffered a 7% drop in consumers choosing Canada in February 2014.
  • After the fireworks display from the China market in January 2014 caused by the Chinese New Year celebrations, visitor numbers to Canada rose just 4% in February this year. Since the date of the New Year celebrations moves each year, a better perspective comes from combining the stats for the first two months of the year, which reveals an impressive 30% year-on-growth.
  • Elsewhere in Asia, the India (15%) and South Korea(7%) markets hit the accelerators towards growth in February 2014, while Japan saw a 3% year-on-year decline.
  • The Germany market is still up, up and away, posting a 5% boost in travellers to Canada in February 2014, largely fuelled again by a healthy growth (17%) in trips to Ontario.
  • In CTC’s other European markets, the France market looked vigorous in February 2014, notching a 2% year-on-year growth in travellers to Canada, while the UK market by contrast proved sluggish, registering a 7% decline.
  • There was increased demand for travel to Canada outside CTC’s key international markets in February 2014, with Italy (9%), Taiwan (9%), Switzerland (4%), Hong Kong (3%), Spain (3%) and the Netherlands (2%) all clocking up gains.
  • “Have bags, will travel” remained the motto for Canadians in February 2014, who took 2.4 million international trips, up 2% on the previous year.
  • Canadian fretfulness over the state of the economy and future job prospects did not affect the Index of Consumer Confidence, released by The Conference Board of Canada, which rose 4.2 points to 85.7.
  • Americans were prone to mild uncertainty in February 2014. The Conference Board Consumer Confidence Index slipped 1.3 points down 78.1. 

The Tourism Snapshot examines statistics and travel trends up to Feb. 28, 2014, in CTC’s—and partners’—key global markets.

Read the Tourism Snapshot –February 2014 in full. 

Canadian Tourism Commission