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Travel Alberta

Tourism Industry Welcomes Four New CDME Graduates

Four Alberta tourism leaders have received the industry’s highest education achievement from Destination Marketing Association International. Jace Anderson (Tourism Medicine Hat), Katlin Durcherer (Lloydminster Tourism), Jeff Hessel (Tourism Calgary) and Alexis Nelson (formerly of Edmonton Tourism) are now Certified Destination Management Executives, graduates of the esteemed CDME program through a scholarship established by Travel Alberta in 2014.

“To build Team Alberta, we’re investing in people and helping them and their organizations succeed in a very competitive environment,” said Shelley Grollmuss Vice President of Industry Development with Travel Alberta. “We’re proud of what they have accomplished and we now have five CDME graduates in the province with more to come.”   

According to Hessel the experience was very valuable and he’s applying the knowledge gained through the program in his current work. “Many CDME participants were amazed that a provincial organization would provide this opportunity and I am sure that many other provincial and state DMOs will look to do the same in the future,” he added.

The graduates were among 43 individuals from destination marketing organizations from around the world who were honoured at a graduation ceremony in early August as part of DMAI’s annual conference in Minneapolis.

Destination Marketing Association International (DMAI) is the world’s largest resource for official destination marketing organizations.  A passionate advocate for its members, DMAI is dedicated to improving the effectiveness of more than 4,100 professionals from nearly 600 destinations in approximately 15 countries.

Visit our Travel Alberta’s CDME Scholarship Program page for more information or to learn how you can get involved.

Travel Alberta