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February Webinar Wednesdays: Get your Content and Social Media Efforts Noticed

Sign up for a Travel Alberta webinar to learn how to create an efficient social media plan, make your social media posts visually appealing, or master the tools and techniques to identify great content topics.

February 3: Social Media in 20 Minutes a Day

Keeping up with your social media content calendar can be difficult for a time-strapped business. Maintaining profiles, monitoring brand mentions, and creating content are vital to your social media efforts, but can often put stress on your already limited resources. This session will help give you the knowledge to create a manageable, effective social media plan and posting schedule that can be executed in just 20 minutes a day.

This webinar is designed for anyone who wants to maintain a successful social media presence with limited resources.

What you’ll learn:
How to develop a manageable social media plan and schedule that will show results and can be executed with limited resources. Register now.

February 10: Creating Visually Appealing Social Media Experiences

It's no secret that social media posts with pictures typically get more engagement – especially in the realm of tourism. Understanding the basics behind visually appealing content is as important as the content itself. Learn how to display your content via social media to help ensure your visitors have the best possible experience online. This session explores industry best practices when creating and sharing visuals across the web and social media.

We'll look at the work Travel Alberta has done through social media and what we can learn from this work.

This webinar is designed for anyone who wants to ensure that their social media efforts get noticed and for tourism businesses who want to create visually appealing social media experiences for their audiences.

What you’ll learn:
Tools, tips and tricks for building and sharing better visual content. Register now.

February 17: Tools & Techniques to Identify Content Topics

The way we plan and create content is always changing. New and readily available technologies allow you to gather new and interesting data on your targeted audiences. This data allows you to track the effectiveness of your efforts and the online habits of your audiences. 

This session examines the relationship between analytical and social media listening data and the creation of compelling content topics.

This webinar is designed for those interested in using analytics and preferred marketing metrics to better shape and tailor their content marketing efforts.

What you’ll learn:
Techniques to help tailor your content to meet the needs of your online audiences. Find out what tools are available and how to use them to understand your audience, their behaviors and needs as well as the effectiveness of your online content marketing efforts. Register now.

Check out all available Travel Alberta workshops and webinars.


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