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Travel Alberta Selects New Marketing Agency

Travel Alberta has selected Venture Communications of Calgary as its new lead marketing agency for domestic and long haul North American markets.

Venture was chosen following an extensive review of multiple agencies responding to a Request for Proposal to consolidate marketing services previously provided by Parcom Marketing of Edmonton and Karo Group of Calgary. Karo will continue to manage brand development for Travel Alberta that the agency has led over the past year.

“Implementing a seamless marketing strategy across all of Alberta’s domestic and long haul North American markets is a critical corporate initiative to realize our vision for Travel Alberta as Canada’s pre-eminent tourism marketing agency,” said Bruce Okabe, Chief Executive Officer of Travel Alberta. “Venture’s demonstrated marketing experience with clients requiring alignment and buy-in from multiple partners, coupled with strategic leadership, fits well with Travel Alberta’s marketing strategy and needs,” he said.

Travel Alberta is the tourism marketing agency of the Government of Alberta.

Founded in 1984, Venture Communications is a national, independent communications firm, headquartered in Calgary and solely owned by Arlene Dickinson. Venture is a three-time recipient of the “Canada’s 50 Best Managed Companies” award. From 2006-2009, Venture provided award-winning marketing services to Travel Alberta’s long-haul North American markets.
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