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Hotel Group Invests in Alberta as Canadian Rockies Tourism Grows to Billion-dollar Business

Falcon Crest Lodge announced today that it will be re-launching on May 15, 2017, after a $3 million refurbishment. Falcon Crest Lodge is part of a Rocky Mountain portfolio of luxury hotels operated by Clique Hotels and Resorts and located five minutes from Banff.

The new renovations at Falcon Crest Lodge are being completed as increase in visitation has increased with Parks Canada offering free admission to National Parks in 2017 to celebrate the 150th anniversary of Canada’s Confederation. According to the Tourism Economic Impact Study conducted by the Towns of Canmore, Banff and Jasper, aggregate direct tourism expenditures in the three communities were in excess of $1.5 billion in 2015 with Canmore accounting for $344.9 million.

“With the free admissions to the Park and the low dollar now is the perfect time to launch the new renovations,” says Cory Haggar, general manager of Falcon Crest Lodge, “It’s been a long time since Canmore has had anything new in terms of hotels so it is good to provide visitors with something fresh and updated.”

According to the Canmore Business and Tourism’s 2015-2020 Strategic Plan, the 2020 target for the tourism sector is an annual visitor spend of $400 million (up from $278 million in 2012). Canmore has 12,300 permanent residents to date and 6,000 non-permanent residents, making it the largest community in the Alberta Rockies.

“It’s our goal to give tourists the best possible hotel experience in the best locations,” says Jim Muir, president of Clique Hotels and Resorts, “I believe that the updates to Falcon Crest Lodge will make it the number one hotel in Canmore.”

Falcon Crest Lodge was the only Alberta hotel named as a Top Hotel in Canada four years in a row by the TripAdvisor Travelers’ Choice™ awards. The Falcon Crest Lodge’s rooms range from studio to one and two bedroom suites and are equipped with full kitchens, living areas with fireplaces and balconies.

As part of the re-launch on May 15, all rooms will be upgraded with new appliances, high-end Napoleon BBQ’s, high speed wireless internet, 48” LED Smart TV’s with blue tooth capabilities and Netflix. The Falcon Crest Lodge’s new and fresh look will feature all new carpeting throughout the hotel, completely new bathrooms with soaker tubs, new luxury beds and bedding, and brand new furniture in the living areas.

To add to the lodge’s cozy decor, new “mountain inspired” artwork will be featured in the rooms and throughout the lodge. There will also be upgrades to the on-site cardio room, meeting facilities and the two year-round hot tubs, that offer unbeatable views of the mountains.

Committed to being more environmentally friendly, Falcon Crest Lodge’s new upgrades also include energy efficient lighting, environment friendly recycled patio furniture and water saving rain shower heads. With its location in Canmore surrounded by some of Alberta’s most beautiful natural elements, it is important that Falcon Crest Lodge plays its part in preserving the environment.

Clique Hotels and Resorts has opened and operated a number of hotels and resorts in Western Canada. The Canmore based company operates the best performing luxury resorts in Canmore; Blackstone Mountain Lodge, Copperstone Resort, Stoneridge Mountain Resort and Falcon Crest Lodge. All of which are the top 4 rated hotels in Canmore on TripAdvisor. Clique also owns and operates the modern and hip, Hotel Clique and Applause Hotel Calgary Airport.

Falcon Crest Lodge