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3rd Annual AMMY Awards

Alberta Tourism invites Alberta Visitor Information Providers to apply for an Ammy Award. Application deadline is September 6, 2013.

The Ammy Awards recognize achievements at Alberta Visitor Information Centres (VICs) in the categories of operational, service, facility and individual excellence. Excellence is demonstrated in Visitor Information Centres big or small, stand-alone or part of a museum, attraction or chamber of commerce. The Ammys will be awarded in conjunction with the Alberta Visitor Information Providers (AVIP) Conference, September 15 - 17, 2013 in Grande Prairie.

Have you tried something that is worth sharing with other VICs?
Is there a component of your VIC that you have worked hard to improve upon?
Have you implemented a new project or idea?
Have you been innovative in using the resources you have or creative in overcoming a challenge?
Have you tried new ways of engaging with visitors?
Do you have a travel counsellor or know a VIC supervisor, manager or director who deserves to be recognized?

Excellence is all of the above and more. It is what you believe you do best, what you have worked hard to accomplish, and how you strive to reach your full potential. What is excellence to you?

Alberta VICs have the opportunity to be recognized with up to six Ammy Awards in four distinct areas of excellence: 

  • Operational Excellence (Best in Class – Hiring & Training and Best in Class – Marketing, Communications, & Revenue Generation)Visitor Service Excellence (Best in Class – Visitor Services)
  • Facility Excellence (Best in Class – Visitor Facilities & Amenities)
  • Individual Excellence (Best in Class – Travel Counselling and Best in Class – Leaders in VIC Management)

We look forward to recognizing the valuable work you do to serve visitors across Alberta.

Click here for complete Ammy Awards information.

Click here for registration form.

About the Ammy Awards - named in honour of Alberta’s official gemstone, Ammolite – one of the rarest and most unique gemstones on earth – the Ammy Awards recognize outstanding achievements at Alberta Visitor Information Centres (VICs) in the categories of operational, service, facility and individual excellence. As exclusive as the gemstone itself, the Ammys are awarded to organizations and individuals who have gone above and beyond to provide an exceptional Alberta VIC experience. The awards are meant to challenge VICs to achieve high levels of excellence, instill a sense of pride in VIC staff and raise the profile of Alberta VICs as must stop destinations.


Alberta Tourism, Parks and Recreation - Visitor Services Branch