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Yamnuska Mountain Adventures featured in CTC Signature Experiences Collection® case study

To learn what the Signature Experiences Collection (SEC) means for the Canadian tourism industry, the Canadian Tourism Commission News is running a series of case studies of current SEC members so that others can take inspiration (and a few tips).

The Canadian Tourism Commission has featured Yamnuska Mountain Adventures in a case study. Yamnuska Mountain Adventures in Canmore is one of the inaugural members of the Canadian Tourism Commission’s Signature Experiences Collection. It is Canada’s leading mountain-adventure company as well as Canada's biggest mountain-skills instruction schools.

To read an interview with General Manager, Len Youden, on why his business signed up and the international markets it is looking to target, click here


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