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Canadian Tourism Commission – December 2013 Tourism Snapshot

Strong performances from the China, Mexico and India markets helped end the year on a high note according to the just-published December 2013 Tourism Snapshot from the Canadian Tourism Commission (CTC)’s Research department. Canada had more than a million reasons to be cheerful in December 2013, with the international visitor total nudging up to the 1.1 million mark.

More data hot spots:

• The China market closed the year as it began, with another strong performance: December witnessed a 24% increase in travellers to Canada.

• The India market continued its dynamic outlook from the previous month, this time posting a 9% boost in travellers heading to Canada in December 2013.

• Elsewhere in Asia, arrivals from South Korea fell 7% in December 2013, but the Japan market saw a 2% lift in visitation to Canada.

• The US market shifted down a gear in December 2013 due to a 4% decline in auto arrivals, with just under 750,000 Americans taking Canadian overnighters, a 1% dip on the previous year.

• In 2013, our American cousins took a total of 12 million trips north past the 49th parallel, a 1% year-on-year gain.

• The Mexico market ended 2013 in a sunny disposition: overnight trips to Canada rose 13% in December 2013, helping the total for 2013 climb 6%.

• Mixed fortunes in CTC’s European markets in December 2013: comfort and joy for visitors to Canada from Germany (+7%) and France (+6%), but those from the UK (-2%) struggled to find room at the inn.

• A good year for travel to Canada from Down Under, as Australians took 3% more trips over the Pacific than 2012.

• Outside CTC’s key international markets, arrival numbers to Canada rose in December 2013 in Europe from Switzerland (12%), Spain (7%), Italy (7%) and Netherlands (4%), but dipped in Asia from Taiwan (-6%) and Hong Kong (-2%).

• Canadians enjoyed 2.4 million outbound trips in December 2013, up 4% on 2012.

• Total Canadian outbound travel for 2013 fell just short of 33 million trips, up 2% over the previous year.

• Pessimism followed Canadians during the holiday shopping season. The Index of Consumer Confidence, released by The Conference Board of Canada, fell 6.6 points to 80.5.

• Americans felt more tickety-boo as 2013 drew to a close. The Conference Board Consumer Confidence Index climbed 6.1 points to reach 78.1.

The Tourism Snapshot examines statistics and travel trends up to Dec. 31, 2013, in CTC’s—and partners’—key global markets.

Canadian Tourism Commission