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Great music and dinosaur replicas win at Calgary's Anvil Awards

Three of Travel Alberta’s creative marketing pieces were recognized with Anvil Awards at the annual competition in Calgary on April 12, 2013. Presented by the Ad Rodeo Society, the Anvil Awards recognize creativity and the best work among Calgary advertising agencies. 

Travel Alberta’s second video installment of the (remember to breathe) brand entitled ‘There Is’ won for best use of music. Created by Copithorne & Blakely, the video dives deeper into the array of authentic experiences Alberta has to offer and features music from Alberta musician Wil

Dino in L.A., a stunt involving the bones of a full size dinosaur on a beach in Santa Monica, won in the non-traditional / guerilla category. Created by Venture Communications, the stunt was an opportunity to engage Californians and promote the dinosaur experience visitors can have in Alberta. While a school group helped uncover a replica of an Albertosaurus, one of the Royal Tyrrell Museum’s top Palaeontologists, Francois Therrien was on hand to oversee the day’s activities and to answer questions from the incredulous spectators. 

A third merit award was won in the non-broadcast category for a video featuring Abbot Pass. Also from Venture Communications, the video is one of a series called ‘Alberta Stories’ featured on Travel Alberta’s YouTube channel. These two-minute documentary-style videos, shared from the perspective of the passionate enthusiast, showcase the true character and distinctive personalities at the core of Alberta's tourism experiences.

The Ad Rodeo Society provides creative professionals the opportunity to meet, talk, learn, mentor and celebrate what they do through several events that culminate in the Anvil Awards each year. For more information visit AdRodeo.com.  

Since April 1, 2009, Travel Alberta has earned more than 25 awards related to excellence in tourism marketing, including three Golden City Gate awards during ITB Berlin, platinum at the HSMAI Adrian Awards, and marketing campaign of the year from the Tourism Industry Association of Canada (TIAC).
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