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Japan Update

On March 10th, Japan experienced the most powerful earthquake in Japanese history, affecting Northern Japan, including Tokyo, to great extent. The resulting tsunami, which also caused serious damage to nuclear reactors, has complicated the already serious situation in Japan which is a core tourism market for Alberta.

Travel Alberta’s Market Development Director in Japan Misae Konishi, based in Tokyo, was unharmed and continues to actively represent Alberta as usual.

“Japan has been experiencing challenges and difficulties that we never experienced before,” she reports. “However, business in Tokyo is almost back to normal, trying to deal with the critical situation with radiation issues from the nuclear power plant melt down, balanced power outage, while trying to operate business as usual.

“I wish to take this opportunity to express sincere appreciation for caring about the Travel Alberta team member in Japan and thank everyone for the support given to Japan. We still have much to deal with the situation, but we will survive!”

Misae advises that the number of travellers from Northern Japan to Canada has been traditionally very low. Travel Alberta’s focus has been on joint activities with CTC in Kanto and Western Japan. Indeed, Team Canada's direction this year is targets Osaka, Fukuoka, and Nagoya, in addition to Tokyo.

Travel Alberta, working with the CTC and other provincial marketing organizations, is now approaching our Japanese partners to assess the impact on this crisis on future outbound travel to Canada and Alberta. A further update will be posted on The Buzz once Travel Alberta has been able to complete its evaluation of the situation in Japan.
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