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Travel Alberta seeking Agency of Record marketing communications partner

Travel Alberta issued a Request for Proposals (RFP) today inviting submissions from marketing communication firms interested in providing services to Travel Alberta in marketing Alberta as a premier four-season destination.

Issued to address the expiration of agreements with two current agencies, this call for proposals is the first step in a competitive multi-process approach. A shortlist will be determined following the evaluation of proposals, with one or more of the responding firms being invited to make a second case study presentation. Agencies will be evaluated on demonstrated experience and success in the fields of tourism destination marketing strategy, creative integrated media, media buying and account servicing.

Travel Alberta’s Agency of Record will have demonstrated success in both integrated brand and marketing campaign and integrated digital media strategy development and execution. This agency will also recommend strategies to Travel Alberta that enable industry partner buy-in, and develop communication and messaging programs that support and enhance the current brand positioning which has been successfully developed over the past three years.

"Our agency partners have been a key part of our marketing success,” says Royce Chwin, Travel Alberta’s Chief Marketing Officer. “As Travel Alberta continues to evolve our destination brand, we are seeking the kind of strategic marketing partner that will help amplify the Travel Alberta brand to even higher levels than before.”

Strategic partnerships are the key to success in the tourism industry. This full service Agency of Record will be a trusted partner with Travel Alberta that will recommend and create innovative and integrated marketing activities to deliver on Travel Alberta’s tourism strategy and mandate.

Vendors are invited to submit requests for proposals for the provision of the services and materials as specified in this RFP posted at Alberta Purchasing Connection. RFP reference number is AB-2013-04614.

Closing date is October 31, 2013 - 3:00 PM MST.

Travel Alberta is the tourism destination marketing organization for the province of Alberta. 

Travel Alberta