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Travel Alberta

Marketing through non-traditional partnerships

As more players crowd the global travel sector, it’s more challenging than ever to ensure Alberta’s voice is heard above the hubbub. Travel Alberta is developing creative ways to build our (remember to breathe) brand awareness and stand above the noisy pack. We’re seeing great success with “non-traditional” partnerships – inventive collaborations with organizations, products and venues. 

These unique partnerships are increasing awareness of Alberta destinations in key markets, providing strong return on investment and, best of all, supporting TEAM ALBERTA by bringing travellers to our province to enjoy our hotels, restaurants and activities.

Read more about the benefits of non-traditional partnerships and for details on Travel Alberta’s partnerships with AEG (owner of the Los Angeles Kings and the LA Live entertainment district) and the Alberta Chrysler Dealers (Ultimate Road Trip contest).

Travel Alberta