New York Times Names Canada as #1 Place to Visit!
This past year has been significant for tourism in Canada. After being awarded coveted top spots on both The New York Times "52 Places to Go in 2017" and Lonely Planet's "Best in Travel" list, Canada is once again being recognized as a must-see destination. According to The New York Times, the country's "cosmopolitan cities, barely explored natural wonders and everything in between", along with Canada's 150th and Montreal's 375th, are the main reasons Canada should be on everyone's bucket list.
To back up this increased media coverage, the industry had one of its strongest summer seasons ever, with substantial increases in visitation from key markets and tourist spending growth at a 20-year high. As an economic driver, tourism has contributed over $74 billion to the Canadian economy in the first 9 months of 2016, as well as 11,100 jobs. As of October 2016, Canada has welcomed over 17.6 million inbound visitors. With New Year's Eve marking the much-anticipated kick-off of Canada's 150th birthday celebrations, 2017 is sure to be full of opportunity for the industry to continue to grow.
Even with the promise of a busy 2017, TIAC recognizes that there is still work to be done to achieve a sustainable level of success for the tourism industry moving forward. It is critical that we continue to focus on increased marketing funding, alleviating travel barriers and further developing our destinations. Taking advantage of the industry's recent success to build upon these priorities will help to ensure tourism's sustainability beyond 2017.