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Cycling world gathers in Edmonton

Alberta’s capital city of Edmonton will kick off the inaugural Tour of Alberta, an international-calibre race that will attract over 150 cyclists and span 900 km through 20 Alberta communities.  

A seven-kilometre-prologue (individual time trials) on September 3 will bring racers and international broadcast audiences through such iconic attractions as North America’s largest urban parkland, Sir Winston Churchill Square and the Alberta legislature grounds.   

Never has Canada experienced or seen a cycling event of this stature. Edmonton, along with other Alberta host communities, is taking leadership in hosting such a prestigious event. Marquee names of the international cycling circuit are converging in Edmonton and the event will expose Edmontonians to international-level competition, promote Edmonton as a destination and host city, bring new spending into the economy and foster civic pride.  

As the staging ground and starting point city, 1,400 room nights will be generated by racers and their team officials, which results in a direct spend of almost a half-million dollars. Throw in additional spending by the teams and an influx of out-of-town cycling fans and accredited media, tour organizers estimate 3,000 room nights will be consumed as a result of the race. 

Edmonton is well-regarded for its history of welcoming the world through international sporting and cultural events. Cumulatively, hosting an event like the Tour of Alberta makes Edmonton more competitive in attracting future international events. Upcoming events include the 2013 Canadian Country Music Week and Awards, 2014 World Triathlon Grand Final, 2014 FIFA Women’s Under-20 World Cup, and 2015 FIFA Women’s World Cup.  

Edmonton Economic Development Corporation