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National Tourism Indicators Highlights Q1 2016

Highlights from the 2016 National Tourism Indicators released by Statistics Canada on June 29, 2016.

Key Messages

  • Total tourism demand increased 3.5% in Q1 2016, totaling $17.7 billion of expenditures, thanks to robust growth in tourism exports.
  • Tourism employment rose slightly (+1.8%) during Q1 relative to the same period in 2015, averaging 637,000 jobs throughout the first three months of the year, with gains in transportation, accommodation, food and beverage services, recreation and entertainment and other tourism industries.
  • Tourism GDP increased 5.7% in Q1 2016 (to $6.9 billion) compared to Q1 2015, accounting for 1.6% of Canada’s total GDP in the first three months of 2016, up from 1.5% in Q1 2015.
  • Tourism exports soared by 11.1% compared to Q1 2015 (to $3 billion) driven by strong overnight visitation numbers from the United States (+17.1%) and overseas (+9.0%).
  • Domestic tourism demand rose 2% in the first quarter of 2016 (to $14.6 billion) mainly due to increased spending by Canadian visiting other parts of the country in the recreation and entertainment and accommodation sectors.
  • Prices for tourism commodities contracted for a second consecutive quarter in Q1 2016, with a year-on-year implicit price index of -0.8% due to lower prices for transportation services

Read the full article on the Destination Canada website.


Destination Canada