Travel Industry Priorities for 2017-2018
Despite the upward trend in international visitors to Canada over the last couple of years, the potential for industry growth is significantly constrained by; expensive and inefficient access to the country, labour shortages and inadequate marketing dollars to promote Canada internationally and generate economic returns to communities across the country. In short we are leaving money on the table.
Additionally, Canada continues to lag in global key performance indicators, such as international arrivals, the Aviation Price Index and the World Economic Forum Travel and Tourism Competitiveness, results that show a direct link between industry performance and the public policy framework impacting its competitiveness.
Canada is trending. The world is taking notice of the numerous polls and surveys heralding Canada's quality of life, the liveability of its cities with Lonely Planet naming Canada the #1 country in the world to visit in 2017.
The 2017 Federal Budget is the opportunity to secure the measures required for Canada to reach its potential and be a premier global travel destination. TIAC recommends the following measures to increase Canada's global competitiveness and continue to drive visitor growth:
- Aviation Cost Structure
- Immigration Visa Reform
- Labour Shortage
- Fair Tax Fairness for Campgrounds