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Alto Awards showcase excellence across Alberta tourism industry

Excellence in Alberta tourism was celebrated tonight with the presentation of the 2014 Alberta Tourism Awards, known as the “Altos,” by Alberta Culture and Tourism Minister, Honourable Maureen Kubinec.

"Congratulations to all Alto Award winners and finalists," said Maureen Kubinec, Minister of Alberta Culture and Tourism. “These innovative tourism businesses continue to drive the economy of this province.”

The 2014 Alto Ambassador Award, sponsored by Calgary Airport Authority, recognizing an exceptional Albertan who has made an outstanding contribution to the Alberta tourism industry, was presented to Grant McCurdy of Edmonton. 

Alto Award winners in nine other categories were also awarded:

Alberta Pride (Sponsored by Legislative Assembly Office of the Alberta Legislature)
Calgary Tower, Calgary
(Finalists: Alpine Village Resort, Jasper; Sierra West, Lundbreck) 

Collaborative Tourism Award (Sponsored by Calgary Stampede):
Tourism Canmore Kananaskis, “Canmore Uncorked,” Canmore
(Finalists: Alberta Southwest Regional Economic Development, “SouthWest Connect – Regional WiFi Network,” Pincher Creek; Calgary Sport Tourism Authority, Calgary)

Marketing Excellence (Up to $10,000) (Sponsored by Foundry Communications):
Edmonton Regional Tourism Group, “Get Outta Town,” Parkland County
(Finalists: Hotels Red Deer, “Centennial Online Campaign,” Red Deer; MagicBus Tours Ltd., Edmonton)

Marketing Excellence ($10,000 - $50,000) (Sponsored by Calgary Hotel Association):
Jasper Pride Festival, “2014 Campaign,” Jasper
(Finalists: Banff Lake Louise Tourism, “Ski.com Facebook Campaign,” Banff; Royal Tyrrell Museum, “Welcome to Dinosaur Country,” Drumheller)

Marketing Excellence (Over $50,000) (Sponsored by Edmonton International Airport):
Edmonton Tourism, “2013/2014 Winter Campaign,” Edmonton
(Finalists: Heritage Park, “Escape Today – Heritage Park 50th Anniversary,” Calgary; Calgary Stampede, “What Kind of Champion Are You?” Calgary)

Marketing Partnership (Sponsored by Check In Canada):
Edmonton International Airport, Edmonton Tourism and Icelandair “Icelandmania Brings Europe Closer to Edmonton” Edmonton
(Finalists: Heritage Park, “Escape Today – Heritage Park 50th Anniversary,” Calgary; Conseil de développement économique de l’Alberta, “La Petite Seduction TV Show,” Canmore)

Service Excellence (Sponsored by Via Rail):
Discovery Wildlife Park, Innisfail
(Finalists: Alpine Village Resort, Jasper; Northlands, Edmonton)

Sustainable Tourism (Sponsored by Parks Canada):
Catch & the Oyster Bar, Calgary
(Finalists: Medalta, in the Historic Clay District, Medicine Hat; The Banff Canoe Club, Banff)

Tourism Media (Sponsored by Northlands)
Jill K. Robinson, “Canmore’s Can-Do Spirit,” San Francisco Chronicle
(Finalists: Crai S. Bower, “Excellence in the Canadian Rockies,” American Way; Katharine Fletcher, “Experiencing Alberta’s Cowboy Trail,” Young@Heart newspaper)

The 2014 Alto finalists and winners were determined by independent evaluation by a team of 27 industry volunteer judges. 

The 2014 Alto Awards Gala was sponsored by the Calgary Herald, the Edmonton Journal and Global Television in Edmonton and Calgary.  

For background on the Alto winners and finalists, please visit: industry.travelalberta.com/events/alto-awards

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