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Tourism Calgary Q1 2014 Destination Report

The first quarter of 2014 saw the fruits of past labour harvested and the planning for upcoming campaigns. Working with a growing list of partners in a city with remarkable and expanding tourism product has led to achieving a growing status as a world-class city capable of providing great experiences for visitors and major events.

Calgary gets listed:

•             #17 On the New York Times list of places to go in 2014
•             #9 Calgary joins Alberta as the ninth place to visit in 2014 in the UK’s The Guardian
•             #5 On the world’s list of Ultimate Sports Cities
•             CSTA recognized as Canada’s Sport Tourism Organization of the Year

At a glance:

•             Overall rooms sold is down 1.1% in the first quarter in comparison to 2013, although airport passenger traffic at YYC, which includes travel by Calgarians, is up 7.8%.
•             visitcalgary.com traffic is up 21% over last year and has sent 11% more web referrals to industry sites compared to the same time last year.
•             Campaigns are set for the regional co-op summer campaign with a new creative platform that has tested well in regional creative testing.
•             450 interviews were conducted to select this year’s Calgary White Hat Award winners to be presented on May 14 at the Jubilee Auditorium.

Calgary is once again expected to lead the nation’s major cities for visitation and visitor spending growth according to The Conference Board of Canada. New product like that developed for Heritage Park’s 50th Anniversary, new hotels, the upcoming opening of the new airport runway, the return of major sporting and cultural events (Tour of Alberta, PGA Champions Tour, Beakerhead, Opera in the Village and more) and the acceleration of plans at the Calgary Zoo show why and provide tremendous optimism for Calgary’s tourism industry.

For more detailed results about Tourism Calgary activities please download the Q1 2014 Destination Report.

Tourism Calgary