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Alberta’s 2016 Alto Award Finalists Announced

Alberta's Alto Award finalists have been announced, recognizing 27 tourism operators and organizations across Alberta for great service, marketing and more. 

The 2016 Alto Awards will be presented in nine categories, and to the 2016 Alto Ambassador, at the Alto Awards gala, October 24, 2016, in conjunction with the 16th annual Travel Alberta Industry Conference in Banff, October 23-25, 2016. 

Here are the 2016 finalists:                            

Alto Ambassador (Sponsored by Calgary Airport Authority) 
  • Jim Muir, Clique Hotels & Resorts

Alberta Pride (Sponsored by Pomeroy Lodging) 
  • Aspen Crossing, Mossleigh 
  • Heritage Park Historical Village, Calgary 
  • SnowSeekers – FestivalSeekers, Edmonton

Collaborative Tourism (Sponsored by Calgary Stampede) 
  • Canmore in the Bag, Clique Hotels & Resorts 
  • Central Alberta Tourism Alliance 
  • Cook It Raw Alberta, Alberta Culinary Tourism Alliance

Marketing Excellence (Up to $10,000) (Sponsored by Fort McMurray International Airport) 
  • #Passionplaycountdown, Canadian Badlands Passion Play, Drumheller 
  • #InstaFaceOff, Chinook Country Tourist Association, Lethbridge 
  • #LooksGoodOnYou, Fort Edmonton Park, Edmonton

Marketing Excellence (Between $10,000 and $50,000) (Sponsored by Calgary Hotel Association) 
  • “Bring This Story Alive”, Tourism Red Deer, Red Deer 
  • “Canmore in the Bag”, Clique Hotels & Resorts, Canmore 
  • “Go Ski Alberta”, Canada West Ski Areas Association

Marketing Excellence (Over $50,000) (Sponsored by Edmonton International Airport) 
  • 2016 Big Valley Jamboree, Camrose 
  • “Explore Sundre”, Town of Sundre 
  • “Illuminasia”, Calgary Zoo 

Marketing Partnership (Sponsored by Alberta Hotel & Lodging Association) 
  • Central Alberta Tourism Alliance 
  • “Motorcycle Ride to Reynolds”, Reynolds-Alberta Musuem, Wetaskiwin
  • “Timber Falls Hotel Package”, Calaway Park, Calgary
Outstanding Sustainable Tourism (Sponsored by Parks Canada)
  • Medalta, In the Historic Clay District, Medicine Hat 
  • Ukrainian Cultural Heritage Village, Edmonton 
  • Waterton Wildflower Festival, Waterton Park Community Association, Waterton
Service Excellence 
  • CHARCUT and charbar, Calgary 
  • Cornerstone Weddings, Canmore 
  • Sunshine Village Ski & Snowboard Resort, Banff
Tourism Media (Sponsored by Alberta Visitor Services) 
  • “Calgary is Upping the Steaks”, Amy Rosen 
  • “The Man Who Inspired Charles Darwin”, Carol Patterson 
  • “Walking Through a Winter Wonderland”, Jody Robbins

To register, book a hotel room, or check out TAIC's lineup of remarkable speakers and sessions, visit the conference page. Also, use the hashtag #TAIC2016 on social media to join the discussions before, during and after the conference.


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