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The CDÉA collaborates with Government of Alberta on new initiatives

The Francophone Economic Development Council of Alberta (CDÉA) recently met with David Eggen, Minister of Alberta Culture and Tourism and Minister responsible for the Francophone Secretariat. Several topics were on the agenda including government support for the Concerto Network, enhanced French-language financial literacy support for individuals and companies, and tourism development.   

Minister Eggen recognized the importance of the Government of Alberta’s participation and recognition of municipal collaboration as part of the Concerto Network. The Minister committed to exploring with his ministry how to bring attention to and highlight the great work done by this unique network of municipal and community partners.   

We also had an opportunity to discuss the current economic context and some of the challenges faced by many vulnerable Albertans and entrepreneurs. Given the absence of resources and services in French related to financial literacy, the Minister asked the CDEA to put forward some ideas to help address these challenges within the francophone community. We look forward to undertaking this work and following-up with the Minister and his staff in the New Year.   

Finally, Minister Eggen was pleased to confirm that his ministry has provided a grant to the CDÉA to lead a pilot project to promote Alberta as a tourist destination in the Quebec market. This initiative will undertake a marketing campaign in order to showcase the province and its many attractions. To achieve this end, several strategies will be utilized, including the redesign of tourismealberta.ca website, the creation of a promotional video, visits by media influencers, a participation in Quebec’s major tourism trade shows and a travel contest. This will help enable Alberta’s Francophonie to move forward in a significant and meaningful way in the tourism sector.   

“Alberta is a province rich with heritage, culture and breathtaking natural beauty. From palaeontological treasures at the Royal Tyrrell Museum to the heritage sites and communities that tell the history of this province, there is much to explore and to experience. I am proud that this partnership with the CDEA will help emphasize our francophone heritage and encourage visitors to gain a deeper appreciation for all of Alberta’s diversity.” 
David Eggen, Minister of Culture and Tourism and Minister responsible for the Francophone Secretariat   

The CDÉA's CEO, Marc S. Tremblay, welcomes this new partnership.   

“This initiative will considerably help us to promote Alberta in Quebec. We will be able to reach a bigger audience and have a greater impact. It will also be an opportunity for our organization to improve our promotional tools. We enthusiastically welcome this partnership with the provincial government, a first since nearly 10 years. For our organization, it is a strong expression of trust from the government.” 
Marc S. Tremblay, CEO of the CDÉA   

About the CDÉA 
A provincial not-for-profit organisation founded 18 years ago, the CDÉA has the mandate to increase the economic contribution and prosperity of francophones in the following sectors: community economic development, economic immigration, entrepreneurship, green economy and tourism.   

Source: 
Joelle Savard  
Marketing and Communications Specialist, Francophone Economic Development Council of Alberta (CDÉA) 
403.802.0880, ext. 120 
joelle.savard@lecdea.ca 

Jeremy Nolais
Press Secretary
Culture and Tourism 
780-720-4783 
jeremy.nolais@gov.ab.ca

Conseil de développement économique de l'Alberta