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TIAC at the Parliamentary Finance Committee

On February 17th, President and CEO Charlotte Bell presented TIAC's pre-budget submission to the House of Commons Standing Committee on Finance (FINA).

The 2016 pre-Budget process was truncated to four days of hearings and TIAC was one of only 89 total witnesses invited to testify. TIAC focused on the need to increase Destination Canada's budget so international visitors are aware that the low dollar makes it an ideal time to travel to Canada. TIAC also argued that the additional marketing investment is needed to compensate for the approximate 30% loss of buyer power for marketing internationally.

See Charlotte's appearance at the 19:05:17 minute mark here or read her presentation here.


Tourism Industry Association of Canada