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Travel Alberta

Travel Alberta hits 5-year milestone

Travel Alberta has come a long way since becoming a Crown corporation five years ago. We have made significant progress in our vision to be the pre-eminent tourism marketing agency in Canada and are seeing significant success in growing tourism revenues for the province.

The success we see today is shared entirely with our Alberta tourism partners. The province’s passionate and committed tourism industry deliver the goosebump moments to each and every visitor. We are proud to celebrate this milestone with you. 

Travel Alberta has followed a strategy-led, market-driven strategic roadmap over the last five years and our tourism partners have embraced Alberta’s powerful tourism brand in their own marketing initiatives. We are more effective as TEAM ALBERTA when delivering Alberta’s tourism promise to travellers.  

”The visitor economy in this province is now a $7.8 billion dollar industry built on what happens on the ground every day at the 19,000 tourism businesses that employ 139,000 Albertans,” says Bruce Okabe, Travel Alberta’s Chief Executive Officer. “We are proud to be part of this dynamic industry.” 

It has been a remarkable journey. Take a look back with us on how far we’ve come, both as an organization and as a tourism industry.

Travel Alberta