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Enhancing Canada’s international competitiveness

Canada will continue to lose its attractiveness as a world tourist destination unless governments take immediate action to ease tax, regulatory and other burdens on the $71.5 billion industry, according to a study by the National Travel and Tourism Coalition (NTTC).

“Since 2002, Canada has slipped from the eighth most‐visited destination in the world to the fifteenth, “noted Tourism Industry Association of Canada President and CEO David Goldstein. “If we are to compete globally and regain our position as a top ten destination in the world, the policy‐based impediments that have been built in to our sector need to be addressed.”

The Coalition’s analysis and recommendations are contained in Looking to 2020 – The Future of Travel and Tourism in Canada, an unprecedented look at the state of the sector. The study provides a description of the opportunities tourism presents for Canada, together with a set of realistic policy recommendations that will set the stage for economic growth and export development in the short to medium terms. The whitepaper identifies four areas in particular that require public policy fixes:

  • A fair taxation regime that assists the growth of international travel and tourism;
  • A level playing field with the United States in competition for overseas and trans‐border travel and tourism;
  • Policies that enhance global competitiveness of Canada’s travel and tourism industry;
  • Access to a sufficiently large and skilled labour force: for Canada’s travel and tourism industry.

To download the whitepaper (3 mb), click here.

The NTTC is comprised of representatives from the tourism, hotel and air transport industries, whose members collectively represent $29 billion in GDP and 650,000 employees across Canada.

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