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Cooperative Marketing Investment Program

The Cooperative Marketing Investment Program assists tourism operators in Alberta to enhance their own marketing activities, leverage strategic partnerships to grow their business and drive a return on investment. Our goal is to support Alberta’s tourism industry through this investment program, and to share marketing success stories through our industry communication channels to further inspire and elevate the effectiveness of Team Alberta.

Please refer to the information below to find out more about these exciting opportunities for your organization.

Cooperative Marketing Investment Program

partnership marketing investment guidelines
Partnership Marketing Investment
Alberta-based tourism organizations registered in the province are eligible to apply for up to 50 per cent leveraged investment by Travel Alberta. Applications must be for partnered marketing initiatives and require financial investment by two or more Alberta-based tourism organizations.

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events and festivals marketing investment guidelines
Events and Festivals Marketing Investment
Applications that are organized and/or hosted by an Alberta-based tourism organization, non-profit association, community group or private operator, that run for two or more consecutive days and charge an admission are eligible.

Non-profit organizations and community organizations that have an annual marketing budget less than $20,000 are eligible to apply without partners. Organizations that have an annual marketing budget of $20,000 or more are required to apply for funding as a marketing partnership with a minimum of one additional tourism partner. Events hosted by a private operator require an additional tourism partner.

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content development investment guidelines
Content Development Investment
Alberta-based tourism organizations registered in the province are eligible to apply for funding to develop compelling assets that support marketing initiatives.

Individual tourism businesses with annual marketing budgets of less than $10,000 may qualify for funding without partners. Organizations that have an annual marketing budget of $10,000 or more are required to apply for funding as a marketing partnership with a minimum of one additional tourism partner.

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experience development investment guidelines
Experience Development Investment
Alberta-based tourism industry operators registered in the province who are developing or enhancing an Alberta-based experience that will be offered in the province for a minimum of three years are eligible to apply.

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