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Travel Alberta

Cooperative Marketing Investment Program

The mission of the Cooperative Marketing Investment Program is to increase the marketing capacity of our industry partners. Our strategy is to grow tourism revenues by investing in industry-led marketing partnerships that foster collaboration, drive return on investment and align with Travel Alberta’s business strategy. Cooperative Marketing funding is available to Alberta’s tourism industry whose projects comply with the Cooperative Marketing Guidelines and Eligible Expenses.

Travel Alberta’s Cooperative Marketing Program is fully subscribed for the 2014-2015 fiscal year. Funding guidelines, eligible expenses and application forms for projects seeking Travel Alberta co-op marketing funding April 1, 2015 through March 31, 2016 are now available for download.

Guidelines and Eligible Expenses

Please review the Cooperative Marketing Investment Program's guidelines and eligible expenses to determine if you are eligible to apply for funding. Read more...

How to Apply

Travel Alberta is now accepting and approving industry partnered applications for co-op funding for the 2014-2015 fiscal year. Read more...

Frequently Asked Questions (FAQs)

The following provides answers to some of the most frequently asked questions about the Cooperative Marketing Investment Program. Read more...

Cooperative Marketing Contacts

The Cooperative Marketing Investment Program team would be pleased to discuss your marketing ideas, review the funding criteria, and answer any questions you may have. Read more...