Travel Alberta

Business Development

Travel Alberta’s Industry Development team delivers a variety of learning opportunities and workshops to assist tourism businesses to develop collaborative marketing initiatives based on sound research and marketing principles. Travel Alberta will continue to introduce new learning programs and invest in bringing industry experts to support market and export readiness and encourage alignment with Alberta’s tourism brand.

At the heart of every goosebump moment is a business owner who understands what it takes to create a memorable experience. As Travel Alberta continues to create awareness of the province’s breathtaking opportunities, we want to ensure that tourism businesses have the capabilities to capitalize on the increased interest and deliver remarkable experiences. The Business Development team is focused on coaching tourism businesses to help enhance experiences, create more traveller interest and generate more revenue.

Complimentary Consultation Services

Travel Alberta’s Business Development team works with tourism businesses to create innovative, leading-edge marketing programs based on research, sound marketing principles and the needs of the tourism industry. Through one-on-one and group consultation, each team member works towards enhancing your marketing efforts and improving business outcomes. Much of our work is focused on building successful tourism marketing partnerships. We help facilitate marketing planning through a proven process that builds consensus and inspires collaboration. 

Connect with your local Business Development Manager for booking your next consultation. 

Partnered Educational Opportunity

Don’t forget to explore this opportunity to partner with Travel Alberta on unique learning events. Talk to your local Industry Events team for details.

DMO Round Table Forum

An invitation to a DMO Round Table Forum is an opportunity to interact with Alberta’s tourism leaders and key influencers. This event provides a platform for professional development, collaboration and communication with your peers and with Travel Alberta. This one day event includes a combination of guest speakers and round table discussions on tourism topics specific to destination marketing organizations and community leaders. Talk to your local Business Development Manager for more details.

Tourism Training Academy

Travel Alberta’s Business Development team is experienced in delivering workshops that will help you build your tourism marketing knowledge and skills. Check the Tourism Training Academy page for course content or the Workshops and Webinars page for workshop dates and locations. You can also contact your Business Development Manager to arrange for a workshop in your region. Read more...

Certified Destination Management Executive Scholarship Program

Destination marketing is fast-paced and complex. Today’s Destination Marketing Organizations (DMOs) are faced with many challenges, and are expected to execute a variety of responsibilities. Travel Alberta wants to help DMO leaders to be well positioned to excel in their roles. 

Travel Alberta will support DMO leaders to attain certification as a Destination Management Executive. Read more...

Community Relationships Across the Province

The VP of Community Relations is responsible for engaging tourism partners and developing alliances with industry groups, municipal governments, communities and community organizations. This forms the basis and the opportunity to develop a true Team Alberta approach to tourism with all facets of the industry working together to develop and grow the visitor experience across the province. Contact Wynn McLean, Vice President Community Relations for more details.