Menu
Travel Alberta

2017 Canada's West Marketplace Scholarship Program

Travel Alberta’s strategy is to target high potential international markets with export-ready experiences. The Canada’s West Marketplace Scholarship Program is designed to help industry showcase Alberta travel experiences to international tour operators at the annual Canada’s West Marketplace. Attracting more than 120 international tour operators and wholesalers from Europe, Asia Pacific and the Americas, Canada’s West Marketplace is the most effective way for Alberta tourism suppliers to present their products, experiences and services to tourism buyers from around the world. 

The Canada’s West Marketplace Scholarship Program is an innovative program that assists Alberta-based tourism businesses that offer export-ready products or services. The program provides financial support and coaching to attend Canada’s West Marketplace. 

Here’s a look at how the scholarship program has supported tourism businesses. 

If your business meets the following criteria and you would like to be considered for the CWM Scholarship Program, please complete the application below. 

CWM Scholarship Criteria
  • Business practices meet the requirements of Canada's West Marketplace organizers (refer to Application).
  • Have not previously participated in Canada's West Marketplace.
  • Be the owner, provider and deliverer of the experience. Tourism businesses that repackage or resell another company's experiences are not eligible to apply.
  • Be willing to register and pay expenses to attend three consecutive Canada's West Marketplaces. Qualifying expenses are reimbursed by Travel Alberta after the marketplaces (see the table below).
  • The program is not open to transportation providers.

Travel Alberta Investment

Scholarship Recipient Cost

Year One 2017 – British Columbia

75% of registration fees, accommodation and transportation expenses for one delegate

25% (estimated at $850)

Year Two 2018 – Alberta

75% of registration fees, accommodation and transportation expenses for one delegate

25% (estimated at $700)

Year Three 2019 – British Columbia

50% of registration fees, accommodation and transportation expenses for one delegate

50% (estimated at $1,200)

Relevant Dates:
  • Deadline to apply for Canada’s West Marketplace Scholarship program: May 5, 2017
  • Selected applicants will be contacted before June 2, 2017
  • Deadline for seller payments: September 2017
  • Canada’s West Marketplace: November 2017 in Victoria BC

For more information, contact cameron.spence@travelalberta.com