SHiFT: Transforming Products to Experiences
SHiFT, Travel Alberta’s experiential travel training program, is designed for tourism businesses and organizations who want to learn the key ingredients to creating experiences that deliver goosebump moments and transform travellers into raving fans. The course is an immersive, hands on opportunity to explore how to increase revenue potential through new tourism experiences and new partnerships.
SHiFT is the only experiential travel training program of its kind in western Canada and provides tips, tools, case studies and ideas that will inspire tourism businesses to think differently about experience development.
Join Travel Alberta in Drumheller for SHiFT 2017. Here’s your invitation and information on how you can apply to have your registration fee reimbursed through Alberta Culture & Tourism.