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Marketing Insights

Every fiscal year, Travel Alberta shares a variety of Marketing Insights that promote Alberta as a destination of choice, unique in the world. Marketing Insights are stories that highlight everything from Alberta’s tourism brand, traveller segments, integrated content marketing, to channel distributions and marketing performance. For previous editions of Marketing Insights, visit the Marketing Insights archive.

2016-2017 Marketing Insights

Australian Travellers a High-Yield Market

Travel to Alberta from Australia continues to be steady, fuelled by favourable currency rates, more flights to nearby connections and Alberta’s bucket-list attractions.

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How Travel Alberta is Helping Grow the German Market

German travellers are motivated to see beautiful scenery and experience a destination’s unique character and culture, says the latest Global Tourism Watch report on Alberta’s second largest European market.

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Japan Market Continues to Blossom

Alberta is bucking the trend in overseas travel from Japan and continuing to woo visitors from the world’s third largest marketplace.

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KLM Partnership Key to Marketing Efforts in Netherlands

Travel Alberta’s thriving marketing partnership with KLM Royal Dutch Airlines is raising awareness of year-round Alberta experiences and driving visitation from the Netherlands.

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Winter U.K. Push Gears Up

The allure of Alberta’s breath-taking scenery, wildlife viewing, outdoor adventures and urban experiences is continuing to drive tourism from the United Kingdom with new statistics from Destination Canada showing an 8.2 per cent increase in visitation since last year.

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Canadian Markets Vital to Alberta Tourism Success

Alberta’s tourism sector now has even more incentive to develop new business from other provinces.

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Roughly 1-in-7 Canadian travellers plan to visit Banff/Lake Louise or Edmonton in the next 6 months: August 2016 Market Monitor

A long and intense courtship of American travellers is paying off as more leisure tourists from the United States visit Alberta.

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Long-term Efforts Coming to Fruition in U.S. Market

A long and intense courtship of American travellers is paying off as more leisure tourists from the United States visit Alberta.

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Travel Alberta Strategies Leverage New Beijing-Calgary Flight

The launch of a non-stop flight between Alberta and China is opening up a world of new opportunities for the province’s tourism industry to connect with one of the largest and fastest growing travel markets.

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New Campaign GRABS Summer Travellers

The 15 weeks of Alberta summer have just begun and they’ll be gone before you know it. Don’t waste a moment – try something new, be a tourist in your own province, and bring family and friends along for the adventure.

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Everyone Wins with Incentive Travel

It’s not just top employees who reap rewards from the luxury trips they earn ─ the economic spinoffs are huge.

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How Travel Alberta Is Using Pokémon Go to Help Albertans Explore Alberta

Pokémon Go has captured the attention of the entire the world, and Travel Alberta has joined in on the fun helping users search out Pokémon gyms and Pokéstops in local communities and attractions across the province.

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