Menu
Travel Alberta

Marketing Insights Archive

Every fiscal year, Travel Alberta shares a variety of Marketing Insights that promote Alberta as a destination of choice, unique in the world. Marketing Insights are stories that highlight everything from Alberta’s tourism brand, traveller segments, integrated content marketing to channel distributions and marketing performance. The following are archived Marketing Insights categorized by fiscal year.

  • 2015-2016 Marketing Insights

    Chinese travellers offer huge growth opportunity

    China is the largest and fastest growing outbound tourism market in the world. And more Chinese travellers are visiting Canada than ever, thanks to eased travel restrictions and a stronger yuan against the dollar. Read more...

    Driving U.S. visitation

    The United States is a natural market for Alberta tourism and Travel Alberta is exploring many innovative avenues to inspire the U.S. traveller to visit. Read more...

    Measuring marketing impact

    Since April 1, 2015, Travel Alberta has been using a new tool to measure the effectiveness of our marketing efforts. Read more...

    Meetings sector a key driver of tourism economy

    For five days last July, 1,600 scientists from 52 countries descended on Edmonton for an international botany conference. Read more...

    Personal touch pays off in MICE sector

    It took years to court one of Canada’s largest trade shows and conventions – the Western Retail Lumber Association’s annual conference – but Travel Alberta’s MICE team helped Calgary land a six-year commitment. Read more...

    The power of social influencers

    Social media has changed the way the world communicates and a powerful player on the scene – the social influencer – is transforming how Travel Alberta markets Alberta’s tourism experiences. Read more...

    Traveller photos curated for tourism marketing

    Travel Alberta has an efficient new way to acquire authentic photos from travellers which our tourism partners can then use in marketing materials. Read more...

    Want to attract visitors? We can help

    International travellers are coming to Alberta like never before and contributing to the province’s visitor economy. There’s never been a better time for Alberta tourism operators to grow new business by tapping into the global market. Read more...

    Academic partnership drive new conference business

    Destination marketing organizations are leveraging Alberta’s intellectual capital as part of a strategic trend to find new ways to deliver added value to international meetings and events. Read more...

  • 2014-2015 Marketing Insights

    Travel Alberta's industry development strategy

    Every industry is on the lookout for the perfect recipe for success to ensure it is effective and resilient in today’s challenging global economy. Read more...

    Business events mean big business for Alberta and tourism

    The benefits of conventions, events, exhibitions and trade shows ripple beyond the walls of the meeting space. When meetings come to town, everybody benefits. Read more...


  • 2013-2014 Marketing Insights

    Leveraging Travel Alberta's Twitter success

    Twitter is the fastest growing social media platform in the world, according to GlobalWebIndex, with 21 per cent of the Internet population using this microblogging site every month. Read more...

    Marketing through non-traditional partnerships

    As more players crowd the global travel sector, it’s more challenging than ever to ensure Alberta’s voice is heard above the hubbub. Read more...

    Travel Alberta taps into online markets

    Online travel agencies such as Expedia, Travelocity and Orbitz reach tens of millions of unique viewers every month. Travel industry research firm PhoCusWright says they are now the most popular booking tool in North America. Read more...

    Use TripAdvisor to build business

    More than 260 million travellers from around the world go to TripAdvisor each month, scrolling for advice from fellow adventurers as they plan their next vacation. Read more...