Travel Alberta

Tourism Works: CEO Blog

Travel Alberta is committed to providing timely and relevant information related to the business of tourism in Alberta and beyond. On this blog page Travel Alberta’s Chief executive Officer Royce Chwin provides insights as well as revealing statistics related to the industry. Chwin’s objective for this communication tool is to acknowledge some of the questions people involved in Alberta’s tourism industry are asking.

Check back in 2018 for the latest entry in the Tourism Works: CEO Blog, and engage with Travel Alberta through our corporate social media channels:

Tourism Works: CEO Blog

Summer and the reading is easy
It’s summer and the reading is easy

I’ve been an active reader for as long as I can remember. Comic books, magazines, novels, even our old encyclopedia set - finding a great book was an adventure in itself.

As summer approaches, I’m reminded of my youth when exploring the outdoors was balanced with a bit of down time to read a great story (or three). As I have gotten older − and with the lure of always-on content − I tend to have three to five books on the go at once. From biographies to business to fiction; it’s all fair game if it engages some aspect of my personal growth plan. 

I find balance between organized education (classes, workshops and conferences) and self-directed learning like reading. A book provides a quiet, controlled environment to stimulate thinking. You can pause, set the book aside, consider and reflect. It’s a deeper, more introspective process which has great value. 

For me, nothing will replace the tactile feel of a book in hand, enjoyed with a coffee in front of the fire, or a beer on the deck during a hazy afternoon. This summer, three books stand out from my reading list:  

Resilience: Hard-Won Wisdom for Living a Better Life, by Eric Greitens, is a fascinating book with lessons applicable to life and work. This former Navy Seal writes about what it means to be resilient in letters to a comrade. By layering philosophy with real world experiences, he makes the read very approachable. One of my favourite quotes: Being resilient starts with a choice. 

Storyscaping: Stop Creating Ads, Start Creating Worlds, by Gaston Legorburu and Darren McColl, blends the basics of branding with practical thinking about the broader storytelling universe. This book particularly resonated with me as Travel Alberta is in the midst of creating the sequel to (remember to breathe), our destination brand launched in 2011. We didn’t know it would be lightning in a bottle, resonating so amazingly with audiences. It started us on a path to a wider, more holistic view of storytelling, elements of which are explored in this book. 

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever, by Michel Bungay Stanier, is a short but insightful read. I believe personal development is ongoing and that I have an inherent responsibility to invest in myself so I can learn new ways to invest in those around me. This book explores how we coach and the impact we can have. How can we frame our questions better to learn more? How can we create more resilience, focus and joy? A favourite line: Focus on the real problem, not the first problem. 

I hope you can make time this summer to enjoy a stimulating book or two. Your brain and heart will thank you for it. 

We’re here to help. When you’re ready, we’re ready. 


Royce Chwin 
Travel Alberta Team Member 
Chief Executive Officer

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