Travel Alberta is excited to work with the Government of Alberta, industry partners and stakeholders around the province to develop a new 10-Year Tourism Strategy.
- Support the development and sustainability of the province’s tourism industry
- Lay the foundation to help achieve the government’s bold vision to grow Alberta tourism revenue to $20 billion by 2030
The strategy will address the triple bottom line, delivering on the needs of people (visitors, Albertans and their communities), the planet (developing tourism experiences in a responsible and sustainable manner) and profit (economic growth).
The strategy will be presented to the Ministry of Economic Development, Trade and Tourism in spring 2020. Stay tuned for updates on the process.
Learn more about our 10-Year Tourism Strategy engagement session at the Travel Alberta Industry Conference.
Stay up to date with progress on the 10-Year Tourism Strategy for Alberta in the monthly Connections e-newsletter.