Women walking through a canola field in Longview

10-Year Tourism Strategy

Updates on the plan to grow Alberta’s visitor economy

The 10-Year Tourism Strategy will support the development and sustainability of the province’s tourism industry and lay the foundation to help achieve the Government of Alberta's bold vision to grow tourism revenue to $20 billion by 2030.

The strategy will be presented to the Ministry of Economic Development, Trade and Tourism. See below for updates on the process. 

Kayaking past hoodoos on the Milk River.

INDUSTRY SURVEY: SHARE YOUR THOUGHTS ON TOURISM IN ALBERTA

As a tourism stakeholder, you are invited to participate in our stakeholder engagement survey. It will take you approximately 15-20 minutes to complete. Survey closes January 24.

STAKEHOLDER ENGAGEMENT SESSIONS

Stakeholder engagement workshops for the development of the new 10-Year Tourism Strategy were hosted in Calgary and Edmonton January 13-16, 2020. Thank you for your valuable input and feedback to support the creation of a long-term destination development and management strategy for Alberta. Stay tuned for key insights. 

people in snowshoes at Bear Lake near Grande Prairie.

Key themes from engagement session with industry

At the first 10-Year Tourism Strategy engagement session with industry at the Travel Alberta Industry Conference, 200 industry partners participated in roundtable discussions. Participants were asked to consider the following questions:

1) What does success look like for tourism in Alberta?

2) What are some of the key issues that impact the quality of life for Albertans?  

3) What should we consider in inspiring future travellers to Alberta? 

The eight key themes will be taken into consideration when building the new strategy.

Key themes from engagement session with industry

Key themes from engagement session with industry

CONSULTATION KICK-OFF FOR 10-YEAR TOURISM STRATEGY

At the Travel Alberta Industry Conference, October 27-29 in Banff, we kicked-off consultation with industry regarding the new 10-Year Tourism Strategy for Alberta.