The 10-Year Tourism Strategy will support the development and sustainability of the province’s tourism industry and lay the foundation to help achieve the Government of Alberta's bold vision to grow tourism revenue to $20 billion by 2030.
Stakeholder engagement workshops for the development of the new 10-Year Tourism Strategy were hosted in Calgary and Edmonton January 13-16, 2020. Thank you for your valuable input and feedback to support the creation of a long-term destination development and management strategy for Alberta. Stay tuned for key insights.
Key themes from engagement session with industry
At the first 10-Year Tourism Strategy engagement session with industry at the Travel Alberta Industry Conference, 200 industry partners participated in roundtable discussions. Participants were asked to consider the following questions:
1) What does success look like for tourism in Alberta?
2) What are some of the key issues that impact the quality of life for Albertans?
3) What should we consider in inspiring future travellers to Alberta?
The eight key themes will be taken into consideration when building the new strategy.
CONSULTATION KICK-OFF FOR 10-YEAR TOURISM STRATEGY