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Travel Alberta

Listing Health Score

The Listing Health Score is a metric designed to help you get the best results from your Listings. It was developed by Travel Alberta through in-depth analysis of ATIS content performance.

Each Listing receives a health score percentage out of 100, based on the completeness of its content. The more relevant content a Listing includes, the more points it receives and the higher its health score will be – leading to more visits and more attention from Qualified Travellers.


Accommodations | Attractions | Food & Entertainment | Guided Tours

Listing Item Explanation Point Value Maximum Points
IMAGES: Each image adds 6.25 points up to a maximum of 25 points. 6.25 25
DESCRIPTION: A listing that includes a description with more than 250 characters adds 25 points. 25 25
SOCIAL AND WEB LINKS: Each link adds 1 point up to a maximum of 5 points. 1 5
TRIPADVISOR LINK: Adding your link adds 15 points up to a maximum of 15 points. 15 15
OFFERS AND EVENTS: Each Offer or event associated with your Listing within the past year adds 10 points up to a maximum of 30 points. Note: Offers and Events can be added after new Listings are added and approved in ATIS. 10 30
TOTAL 100%

Natural Attractions | Transportation | Rental and Visitor Services

Listing Item Explanation Points Value Maximum Points
IMAGES: Each image adds 11.25 points up to a maximum of 45 points. 11.25 45
DESCRIPTION: A listing that includes a description with more than 250 characters adds 45 points 45 45
SOCIAL AND WEB LINKS: Each link adds 2.5 points up to a maximum of 25 points 2.5 10
TOTAL 100%