Travel Alberta

Destination Development, Marketing Coordinator

Nov 14, 2014
Oct 31, 2014
Canadian Destinations Group Limited
Position Summary:
The Destination Development, Marketing Coordinator is responsible for driving, leveraging and implementing the marketing initiatives in the most effective and profitable manner to attain the company’s goals and objectives. The role is responsible for all marketing, advertising and promotions work, managing the budgets, and building collaborative relationships with internal and external partners in each destination.

Key Duties & Responsibilities:
  • Develop annual marketing strategies and budgets for each destination outlining goals, time spent in each community and activities planned which meets desired outcomes and budget
  • Coordinate and align the execution of the annual marketing strategy with the Heritage Inn marketing division to ensure hotel brand synergy
  • Initiate and maintain regular communications with partners, internal staff and management regarding destination development, plans and activities to determine destinations’ needs and thorough understanding of marketplace
  • Build and maintain productive and collaborative and co-operative relationships with key media, advertisers, tourism representatives, community representatives and other external service providers as required
  • Drive and implement third party co-operative marketing programs
  • Direct and supervise projects and ensure campaigns are implemented on budget, in scope and provide evaluation metrics
  • Work collaboratively with the Heritage Inn Hotels, its marketing division and external communication vendors to coordinate the creative process for advertising and promotional activities that support the hotels’ and destinations’ brands
  • Write, create and/or edit content promoting the destination for print and digital marketing
  • Work with all stakeholders to leverage company news and initiatives with targeted media audiences
  • Attend and participate in all relevant conferences, meetings and discussions
  • Support team development through coaching and sharing of expertise and information
Qualifications & Requirements:
  • Post-secondary degree or diploma in Marketing, Advertising or Business Management
  • 1-3 years of general marketing experience
  • Previous experience in tourism industry considered an asset
  • Proven experience with marketing principles and working knowledge of social media platforms
  • Ability to work independently and within a fluid team environment
  • Have a high degree of initiative, entrepreneurial spirit, self-starter and strategic thinker
  • Superior project management ability and experience with attention to detail
  • Strong verbal and written business communication and administrative skills
  • Proactive and creative problem solving skills
  • Exceptional people and relationship skills
  • Occasional travel and work off-site may be required, must have a valid Alberta driver’s license
  • Strong computer application skills with proven proficiency in MS Office with a technical aptitude to learn new and or customized programs quickly
  • Experience using Apple software considered an asset
Please forward your cover letter and resume to We offer a competitive compensation package that includes a benefits program, ongoing learning and development.

Thank you to all applicants for their interest in this opportunity, only candidates selected for an interview will be contacted.