Travel Alberta

Tourism Manager, CrossIron Mills

Mar 8, 2016
Feb 22, 2016
IvanhoƩ Cambridge

Ivanhoé Cambridge, a global real estate industry leader, invests in high-quality properties and companies in select cities around the world. It does so prudently with a long-term view to optimize risk-adjusted returns.

Founded in Quebec in 1953, Ivanhoé Cambridge has built a vertically integrated business across Canada. Internationally, the Company invests alongside key partners that are leaders in their respective markets.
Through subsidiaries and partnerships, Ivanhoé Cambridge has direct or indirect interests in over 160 million ft2 (up to 15 million m2) of office, retail and logistics properties as well as in more than 23,000 multiresidential units.
Ivanhoé Cambridge held more than Cdn$48 billion in total assets as at June 30, 2015. The Company is a real estate subsidiary of the Caisse de dépôt et placement du Québec (, one of Canada's leading institutional fund managers. For further information:

Job Title: Tourism Manager

Job Location: CrossIron Mills

Reporting to: Marketing Director, CrossIron Mills

Reference Number: 2015-12-11_1832

Specific accountabilities

The primary function of this position is to create and implement tourist-focused marketing initiatives that increase tourism traffic to CrossIron Mills and stimulate retailer sales. The Tourism Manager will help position CrossIron Mills as a premier retail and entertainment destination through active representation and participation within the travel trade industry. 
  • Work in concert with the Marketing team by complimenting and enhancing the centres annual Marketing Plan by creating and implementing tourism related initiatives;
  • Build relationships with the travel trade, hospitality trade, regional tourism partners, and the Calgary International Airport;
  • Maintain our Visitor Information Centre status and membership/partnership on the BBCA (Balzac Business Community Association, Tourism Committee) and local Chamber of Commerce offices;
  • Further develop and promote tactical programs such as:  the summer Shopping Shuttle, Passport Savings program, Shop & Stay Hotel Packages and “special event” hotel shuttle bus programs;
  • Advertising placements within tourism trade publications and websites;
  • Develop a program to attract tour bus groups to CrossIron Mills;
  • Alongside the Assistant Marketing Director, develop strategies to increase the tourism shopper database and social media connections (ie: facebook fans);
  • Develop strategies and messaging to promote long weekend excursions, spring breaks, special events (ie: Calgary Stampede) and holiday shopping;
  • Develop relationships with CrossIron Mills tenants to ensure strong participation in retailer-driven initiatives (ie: Passport Savings program);
  • Develop strategies and tactics to increase tourist shopper spending and length of visit;
  • Work with Specialty Leasing, as necessary, to implement special projects (ie: programs to encourage traffic flow into the Entertainment Neighbourhood, etc...) and aid in the generation of revenue through sponsorship programs;
  • Attend and represent CrossIron Mills at key trade shows;
  • Domestic travel, as required.

Key requirements

  • College Diploma in Tourism or Hospitality is a must;
  • A minimum of 2– 4 years work experience within the tourism or hospitality industry is required;
  • Must have established networking relationships specific to tourism;
  • Must possess strong relationship building techniques;
  • Proven sales/negotiating skills;
  • Demonstrated ability of strong verbal and written communication skills are essential;
  • Excellent public speaking/presentation skills;
  • Strong computer skills in Word, Excel and Powerpoint;
  • Proven ability to work within a team-oriented and collaborative environment.

If you are interested in this challenge, please submit your resume.

You have everything to gain!

When you join the Ivanhoé Cambridge team, you are eligible for employment benefits and a pension plan that are among the best in the industry. Our many health and wellness programs encourage you to balance your work and personal lives and fulfil your desire for social involvement, while maintaining a healthy lifestyle. At Ivanhoé Cambridge, you will have many opportunities to develop your skills and thrive professionally, in Canada or elsewhere in the world. Our initiatives aimed at creating an exceptional working environment that inspires our employees to give the best of themselves elevated Ivanhoé Cambridge in 2014 into the ranks of Canada’s 50 Best Employers, 100 Top Employers and 10 Most Admired Corporate Cultures.