Travel Alberta

Digital Marketing Analyst

Feb 3, 2013
Jan 21, 2013
Travel Alberta

Travel Alberta is the tourism marketing agency of the Government of Alberta whose mission is to grow tourism revenues with compelling invitations to experience Alberta. Travel Alberta strives to empower individual passion and build inspirational leadership as ONE TEAM.  If you want to be part of an award-winning organization with strong corporate values, passionate team members and a great culture, then Travel Alberta is the place for you.

Position Summary

Reporting to the Director, Consumer Digital Marketing; the Digital Marketing Analyst plays an integral role in the development, optimization and analysis of digital strategies to support our regional and international efforts to increase tourism revenues in Alberta. The Digital Marketing Analyst will aid in helping senior stakeholders understand the effectiveness of digital marketing activities and will develop metrics-driven strategies to improve performance and meet business goals.

Position Requirements

As Digital Marketing Analyst, you are skilled in providing strategic insight and recommendations to improve digital performance across multiple channels.  Your ability to work autonomously combined with your attention to detail, problem solving skills and strong understanding of online media and emerging platforms will be beneficial to the success of digital media campaigns. Your superior communication and influencing skills will enable you to clearly communicate data, context, and implications to partnerships throughout the tourism industry. Your degree in Business, Marketing, or Statistics will be complemented with at least three years of experience working with media, negotiating with vendors and working with large accounts. Your dedication and passion for digital media and marketing has taken your career to this point. Now, it is time to advance to a new level by stepping into Travel Alberta‚Äôs exciting work environment!   

Special Requirements

Classification: Specialist 3

Salary Range: $65,496 - $85,176; Hiring Range: $65,496 - $75,000

Hours of Work: 36.25 hours per week;

Employment Status: Permanent

This position is based in the Calgary office.

Some travel may be required.

Closing Date:  February 3, 2013

If you have the qualifications to succeed in this role, submit a cover letter and resume with the title in the subject line of your email to:

Travel Alberta offers a competitive compensation package that includes a full benefits package and ongoing learning & development, as well as the opportunity to work with a collaborative team in a results-oriented organization. We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.