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Travel Alberta

Marketing & Social Media Coordinator

closing
Jan 26, 2018
posted
Jan 11, 2018
company
Canadian Rocky Mountain Resorts

Primary Function of the Position

To provide assistance and support to the Marketing team. This position is based in Calgary, but travel will be required. 

Duties and Responsibilities

SOCIAL & DIGITAL MARKETING

  • Monitor and maintain social media channels such as Facebook, Twitter, YouTube, Google, etc. for five different accounts.
  • Create, schedule, edit and distribute relevant content across social media platforms to attract new customers and increase public awareness.
  • Analyze performance data as well as content and make necessary changes to achieve marketing objectives.
  • Prepare monthly reports, analytics and KPI’s.
  • Communicate via social media with customers on a daily basis.
  • Aid in the development of digital marketing assets such as blogs and newsletters.

MARKETING

  • Updating and managing online directory listings.
  • Tracking marketing and print material to ensure we have enough supply each month.
  • Distributing marketing material to tourism agencies, visitor centers and throughout CRMR.
  • Maintaining a current knowledge of the products that the company has to offer.
  • Make website updates, including menus, photos and restaurant hours when required.
  • Coordinating business cards for all properties.
  • Coordinating donation requests.
  • Ordering office supplies, paper, toner for the printer and coordinating Xerox reads.
  • Brainstorm with the marketing team on new ideas and initiatives.
  • Any other relevant duties as assigned by the Director of Marketing & Public Relations.

EVENTS

  • Assist with planning, registering and coordinating marketing materials for tradeshows, wedding shows, FAMS and events. Clear communication must be maintained throughout this process with the Marketing Manager & Director of Marketing & Public Relations.
  • Participating in consumer and wedding shows when required.
  • Coordinate all details for wedding shows and tri-property Christmas party.

MEDIA RELATIONS

  • Preparing a monthly report on media tracking.
  • Assisting with image media requests for lodges.   
  • Loading media kits onto USBs for media guests.

GUEST RELATIONS

  • Acting as the first point of response to online reviews for CRMR’s mountain lodges and restaurants for Trip Advisor, Google, Yelp etc. Report trends each month.
  • Respond to guest reviews on social media platforms, and other third-party sites as required.
  • Crafting monthly reports regarding online reviews and discussing with the Guest Relations Manager & Operations Manager.

Experience / Education Preferred

  • 1-3 years Marketing experience.
  • Experience with Canon or Nikon DSLR camera required.   
  • Excellent interpersonal, verbal and written communication skills and organizational skills.
  • Previous work experience in a hotel or restaurant environment considered an asset.
  • Basic WordPress experience considered an asset.
  • Knowledge of MS Office coupled with excellent keyboarding skills.
  • An ability to take initiative, problem solve and multi-task.
  • A keen attention to detail.