Travel Alberta

Travel Media Relations Manager - Edmonton Economic Development Corporation

May 17, 2013
May 10, 2013
Edmonton Economic Development Corporation
Edmonton Economic Development Corporation is responsible for providing leadership to the economic growth strategy for Edmonton and the Capital Region. We will realize our vision of Edmonton as Canada’s economic and entrepreneurial powerhouse by inspiring a culture of entrepreneurship, innovation and competitiveness that forever differentiates our city. EEDC also markets Edmonton as a tourist destination and manages the Shaw Conference Centre and the Edmonton Research Park.The Tourism division promotes Greater Edmonton as the destination of choice for tourism, conventions, major events and film production.

The Opportunity:
Are you passionate about Edmonton and have a strong public relations background? We have a unique opportunity for an outgoing, passionate, results oriented, person to join our team as the Travel Media Relations Manager and establish a positive profile of Edmonton and its diverse travel experiences in regional, national and international markets.

The Role:
Reporting to the Executive Director, Tourism, the specific focus of this role will be to:
• Develop and implement fully integrated marketing plan in collaboration with internal stakeholders
• Create and deliver the Media and Public Relations tactical plan
• Represent Edmonton Tourism at media conferences and marketplaces
• Develop and pitch Edmonton story ideas to regional, national and international media
• Contract and manage writers for story content, as required
• Establish and maintain positive relationships with media and other key stakeholders including, Canadian Tourism Commission,Travel Alberta, Parks Canada and relevant Destination Marketing Organizations
• Assist with budget management and media coverage tracking
• Other duties as required

The Candidate:
Qualified applicants will possess:
• Post-secondary degree in Media and Public Relations and/or a minimum of 2 - 3 years of related experience
• Proven media relationships, particularly in regional markets
• Understanding of Edmonton partners, products, and travel experiences
• Strong writing, editing and proofing ability
• Knowledge of media tracking systems
• Public speaking, special event, familiarization trip planning and promotions experience
• Excellent interpersonal skills
• High degree of motivation and self-reliance
• A positive, professional and knowledgeable image at all times
• Ability to work collaboratively under tight deadlines
• Fluency in French or other languages considered an asset
• Flexibility and ability to travel occasionally

Interested applicants are encouraged to forward a covering letter and resume no later than Friday May 17, 2013: HR Posting #13-015

Human Resources Department Email:
3rd Floor, World Trade Centre, 9990 Jasper Avenue
Edmonton, Alberta T5J 1P7

EEDC thanks all applicants for their time and interest; however only those selected for interview will be contacted.