Travel Alberta

Director, Cooperative Marketing

Mar 30, 2014
Mar 13, 2014
Travel Alberta

Travel Alberta is the tourism marketing organization of the Government of Alberta whose mission is to grow tourism revenues with compelling invitations to experience Alberta. Travel Alberta strives to empower individual passion and build inspirational leadership as ONE TEAM. If you want to be part of an award-winning organization with strong corporate values, passionate team members and a great culture, then Travel Alberta is the place for you.

Position Summary
Reporting to the Vice President, Industry Development, the Director, Cooperative Marketing is responsible for assessing and investing in the tourism marketing initiatives of Alberta based partners though out the Province. This role will provide leadership and be involved in the development and execution of strategic plans, the building of relationships and networks, the delivery of marketing consultation and cooperative marketing investment programs. This position is an integral partner in setting the tactical direction of the Industry Development business unit in alignment with Travel Alberta’s marketing and tourism strategy.

Position Requirements
As Director, Cooperative Marketing you understand the intricacies of tourism marketing, the tourism industry and its stakeholders. Your experience with political relationship management and your ability to listen and collaborate with industry will enable you to act with conviction. Your energy and leadership with respect to marketing consultation will engage industry partners throughout the Province.

A degree/diploma in business, marketing, tourism, communications or related field complements a minimum of five years of leadership experience. Dedication and passion for tourism and marketing has taken your career to this point. Now, it is time to advance to a new level by stepping into Travel Alberta’s exciting working environment!

Special Requirements
Frequent in-province travel.
This position is based in Calgary

Closing Date: March 30, 2014

If you have the qualifications to succeed in this role, submit a cover letter and resume with the title in the subject line of your email to:  If applicable, please indicate the name of the Travel Alberta Team Member who referred you to this role.

Travel Alberta offers a competitive compensation package that includes a full benefits package and ongoing learning & development, as well as the opportunity to work with a collaborative team in a results-oriented organization.

We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.