Travel Alberta

Vice President, Industry Relations

May 19, 2013
May 1, 2013
Travel Alberta

Travel Alberta is poised for its journey of excellence to become Canada’s pre-eminent tourism marketing organization.  Collaborating with private and public sectors at home and internationally, Travel Alberta will develop and deliver cutting edge marketing programs to enable the tourism economy in Alberta to grow and prosper.  

Reporting to the CEO, the Vice President, Industry Relations, will provide vision, leadership and direction for Travel Alberta’s Industry Educational Programming and Cooperative Marketing Funding strategy development and implementation. Using a proactive consultative approach, this position ensures that marketing programs meet Travel Alberta’s strategic objectives and are relevant and practical to support Alberta’s tourism partners with strategies and tactics to help grow their business.   

The Vice President, Industry Relations displays a strong sense of collaboration in interactions with the Ministry of Alberta Tourism, Parks & Recreation, tourism industry operators, tourism destination marketing organizations and community leaders in exchanging information about Travel Alberta. As the ideal candidate, you can create synergies by managing and enhancing opportunities for Alberta industry partners and represent Travel Alberta throughout the Province.  

If you have the dedication and passion for tourism and marketing, and would like to explore this opportunity further, please forward your cover letter and resume in complete confidence to  or phone (403) 410–6700.  

This position will close once a suitable candidate has been found.