Travel Alberta

Manager, Marketplaces and Events

Jun 8, 2015
May 25, 2015
Travel Alberta

Position Summary

Reporting to the Director, Industry Events and Engagement, the Manager, Marketplaces and Events, will be responsible for the overall planning, coordination, execution and evaluation of external-facing events, marketplaces and tradeshows.

Key Responsibilities

Event Planning

  • Lead on Travel Alberta external-facing public relations events, including Canada’s West Marketplace, Rendez-vous Canada, and other special events
  • Participate on Industry Conference Planning Committee and assist with all logistics on the planning, execution and evaluation of Industry Conference and Altos
  • Assist with the planning, execution and evaluation of Speaker Series, Road Shows and other industry events as required
  • Hire and supervise contractors; including, but not limited to, Events and Logistics, Registration, Sponsorship and Technology
  • Manage logistical needs for events including securing venues, planning audio visual requirements, organizing food and beverage, coordinating registration, etc.
  • Liaise with Host Destination, including negotiating their contribution and any components they are responsible for
  • Liaise with Alberta Tourism Suppliers (Sellers) on attending the show and communicate all relevant trade show information as required
  • Manage logistical components in conjunction with the Events and Logistics Contractor for space requirements for the trade show and functions
  • Ensure meaningful measurements are incorporated into the events and measure and report on performance/satisfaction
  • Develop and manage timelines and critical paths, ensuring deadlines are met
  • Manage events budget, including forecasting
  • Plan and execute sponsorship opportunities as required
  • Prepare event evaluation report, chair debrief meeting and determine and implement strategic and tactical changes to Alberta’s presence at key events

Leadership and Partnerships

  • Manage, develop and coach events teams (2 Team Members) – clarifying expectations, recognizing performance, developing team member competencies and supporting developmental opportunities
  • Proactively consult with business units on event specific needs and develop event briefs and ongoing status reports
  • Manage and maintain partnerships with vendors and tourism partnerships
  • Source suppliers/agencies, coordinate quotes/request for proposals, negotiate contracts
  • Manage booth partnerships and placement


  • Certification through a recognized event planning, communications, public relations or related field
  • 3+ years event management experience in high performance environments
  • Previous experience in a leadership role
  • Experience in event planning, managing large-scale trade shows and events
  • Experience managing contractors and third party vendors
  • Experience in the tourism industry is an asset
  • Understanding of event marketing and infrastructural requirements
  • Familiarity of legislation and regulations pertaining to the event industry, especially with regard to risk, health & safety, and its impact upon events management
  • Understanding of event measurement
  • Aptitude to identify and analyze complex issues and provide creative solutions
  • Highly developed project management and organizational skills; works well under pressure and delivers on time

Other Information

This position is based in the Calgary office. Some domestic travel is required.

Hours of Work: 36.25 hours per week, Employment Status: Permanent

This position offers an excellent benefits package with SunLife Financial, including extended health and dental coverage, life insurance, travel insurance, long term disability and a flexible spending account. This individual will also participate in a defined benefit plan with the Management Employees Pension Plan (MEPP), have free and confidential access to Shepell-fgi (Employee Assistance Provider) and be a part of Travel Alberta’s Learning and Development program which includes up to 100% reimbursement to further education.

In 2014, Travel Alberta was recognized for providing an exceptional place to work by being awarded Top 65 Employers in Alberta, Best Small and Medium Employers in Canada and one of Canada’s Most Admired Corporate Cultures.

Closing Date:  June 8, 2015

If you have the qualifications to succeed in this role, submit a cover letter and resume with the title in the subject line of your email to: If applicable, please indicate the name of the Travel Alberta Team Member who referred you to this role.

We wish to express our appreciation to all applicants for their interest and advise that only candidates selected for an interview will be contacted. Any personal information submitted will be managed with the strictest of confidentiality.