Travel Alberta

President and Chief Executive Officer

Sep 1, 2014
Jul 24, 2014
Travel Alberta
If you’ve demonstrated entrepreneurial horsepower as an organizational leader, brand builder and ambassador, here’s an entire province looking to you for results. 

Alberta has Canada's fourth largest tourism industry and is one of Alberta's premier economic platforms. Alberta’s visitor economy generates $7.4 billion in tourism revenues, supports over 19,000 tourism businesses and employs more than 114,000 people across the province. Travel Alberta develops and delivers strategy-led, market-driven, and industry-supported marketing programs - with both private and public sector partners – both at home and around the world. As the President and Chief Executive Officer (CEO), you’ll continue to build and leverage relationships to elevate the visitor economy in Alberta.

Based in Calgary, the President and CEO is accountable to Travel Alberta’s Board of Directors and provides overall leadership to Travel Alberta. The CEO works closely with the Board to set strategic direction and develop and implement business goals to allow the Corporation to fulfill its mandate: to promote industry participation and increase total tourism by stimulating increased visitation and traveller-spend.  

Travel Alberta partners with the Canadian Tourism Commission (CTC) and provincial and territorial tourism marketing organizations to leverage Alberta’s tourism brand and maximize visitation. They work closely with the Alberta Strategic Tourism Council (ASTC) to ensure alignment with provincial needs. They also provide financial stewardship on behalf of the many stakeholders who depend on Travel Alberta for growth and success.

As the successful candidate, your experience leading a successful, high-profile, multi-stakeholder organization has demonstrated your ability to drive strategy forward to successful outcomes. You are comfortable in the boardroom, in the media spotlight and on the front lines. You have the will and the skill to grow Alberta’s visitor economy and bring passion and enthusiasm for everything you do to Travel Alberta. You are a people-leader and can foster a dynamic culture of engaged team members. Travel Alberta is an award-winning organization and recognized as one of Canada’s 50 Best Small and Medium Employers, Alberta’s Top 65 Employers and for having one of Canada’s 10 Most Admired Corporate Cultures.

To explore this exciting opportunity further in confidence, contact Boyden Calgary at 403-410-6700 or email

This position is open until a suitable candidate is found.